Explore ad buying, content marketing, and channelsBuild a marketing campaign that works for your businessEvaluate your results and adapt for success Get your message viewed by millions
All eyes are on your message when you know how to market effectively on YouTube! But this highly valuable yet complex medium can be a bit intimidating. Fear not—this book is written for you, the marketer. Whether you're part of a major marketing department or an entrepreneur who wears every hat, here's what you need to know to plan your YouTube marketing campaign, navigate the various advertising options, develop a content strategy to support your goals, and measure your success. You'll even get advice on making that video!
Inside...
Ways to use YouTubeHow to target your audienceTips for developing your ad campaignWhat goes into content strategyNuts and bolts of making videosTechniques for measuring successWhen to call on an expert